Home :: The Team :: Paul Codd MacDonald

Paul Codd MacDonald, ceo Paul is a Management Consultant specialising for over a decade in organizations’ alignment with their customers. He majors in using the web and ICT as an enabler of transformational change. Paul’s forte is his ability to translate his clients' problems into opportunities for them. In helping his customers to design and implement a business improvement solution he would typically employ a mixture of holistic and systemic strategic thinking, customer needs and competitive analysis, organisational re-alignment, process design, and project implementation support.

He recently co-ordinated several customer service transformation initiatives with a total budget of £20m on behalf of 6 local authorities. As part of this work he attracted £1.25m of external investment from the Department of Communities and Local Government. The projects each successfully delivered broad ranging improvements in process efficiency, customer satisfaction and organisational effectiveness.

Paul has been at the forefront of thinking on customer centricity:

• In 2005 he set up a major 3-day Conference on ‘Managing Total Marketing’ for the Chartered Institute of Marketing’s Technology Interest Group
• In 2003 he set up a 1 day conference eMarketing2003
• Also in 2003, he created the precursor to theMarketingLeaders Magazine– which now has a readership of approx 30,000 Senior Marketers
• He has been published in the national press and has been a guest speaker at a number of high profile events on organisational improvement topics.

Prior to incorporating Bipedal Ltd, in 2003, Paul was board Director of Crombie Anderson (a 30 person Marketing, communications and product development consultancy) where he created and built a successful Digital Communications Division. His clients included Diageo Plc, Glasgow City Council, Scottish Arts Council. Formerly he was Business Development Manager at Scottish Media Group plc. His clients included the Scottish Parliament’s first website, at that time the worlds most advanced parliamentary website, and producing 240 hours of fully managed multimedia online learning for Scottish Enterprise.

Paul believes his undergraduate studies in Energy Engineering keeps him rooted in pragmatism. Since his Postgraduate Certificate in Management Science he has enjoyed applying his management skills to thorny day-to-day problems – helping make organisations and networks work even better.

Paul is interested in the big picture and is able to thrive in complex environments. He enjoys listening to world music, spending time with his 2 young children and occasional hill-walking, or skiing.

Send Paul a private message

:: top of page

home | about us | the team | what we do | clients & partners | contact us

© Bipedal 2003-7. All rights reserved. terms & conditions of use
Bipedal Ltd. is Registered in Scotland 247596, at Midlothian Innovation Centre, Roslin, Edinburgh, EH25 9RE, UK. VAT Reg. 816 9227 14. Tel: +44 0845 686 0456